This article discusses how with the rising popularity of “Facebook Instant Games” it could become bigger then the app store. Which makes a lot of sense if you think about it. Zero install, zero friction and quick way to play game right in your favorite messaging app.
Only problems that need to be worked out are how to make money, the platform holders still pretty restrictive on this but if they allow ads and charging of payments for digital goods it could be huge!
The next big gaming gold rush is right around the corner and it’s for sure going to be in the messaging space I really think people are not seeing the potential for entertainment when it comes to chatbots.